Five Reasons to Reconsider Before Self-Publishing

Yes, I know.

Second_Unit_Front_CoverWe all want that big publishing contract handed to us upon completion of our first novel, and the career trajectory that rivals Stephen King. And there are still some people who get it. But there are also people who win the lottery, and their odds might be slightly better. The fact is, more people than ever are 

trying to get published, and there are only so many traditional houses that can take them on. Eventually, we’re all faced with the question of whether we want to let our work—our art—sit in a drawer forever while we wait to be discovered, or take a chance on our own.

I’ve been self-publishing my own books for nearly a decade, and gotten so much experience with the industry that I now produce books for other people. This isn’t where I tell you how wonderful and artistically freeing it can be. In fact, if you’re considering self-publishing, here are a few reasons to think twice before you go charging in…

1. Self-Publishing Should Always Be a Last Resort

I always tell my clients to try to get their manuscripts published the traditional way before they self-publish. I spent another decade collecting rejection letters before I decided to try something different.

Most of my clients are in the same boat, just as frustrated as I was after getting nowhere, and determined to follow their dreams. But the amazing thing about all that querying and submitting and pitching is that the process itself still gives you some great insight about the industry: how it works, what it wants, and what sells.

One of my clients refused to listen to me about this. She had just put pen to paper for the first time three months before, scribbled out what she felt sure was a bestseller, and wanted to get it out to the reading public no matter what the cost. She had no understanding of what it takes to market or distribute a book, and was utterly baffled when she wasn’t on talk shows the week after it came out.

2. You’re Trying to Get Discovered in a Slightly Smaller Ocean

Remember how hard I said it was to get the attention of a traditional publisher these days? When the economy tanked in 2008 and unemployment skyrocketed, there were suddenly a lot of people with a lot of time on their hands who thought writing a bestseller sounded like a pretty easy gig. The result is an ocean of writers, all with their own manuscript, waving it at any person with a sign over their door that says ‘Agent’ or ‘Publisher’. And when they realized it wasn’t going to happen, a large segment of these writers turned to self-publishing.

When I started out, the landscape was very different. Expensive vanity publishing houses were everywhere. The production quality of most print-on-demand distributors was lacking. Ebooks were still a burgeoning market, and the technology to create them was far above the layman author. In other words, only the most determined—or the ones who had the most money to burn—could self-publish.

Not so anymore. The industry responded to the growing interest, and now pretty much anyone can self-pub easily and cheaply. You can even try to crowdsource it, if you don’t have the funds yourself, a trend that’s also growing among the traditional houses. The result of this is, of course, a slightly smaller ocean than the one trying to flag down the traditional publishers, except now you’re attempting to convince readers why they should pick your novel not only over the “real” books, but all the other self-pubbed ones as well. Ask yourself how you intend to market that bad boy before you set it loose on the world.

3. Going About It the Wrong Way Can Still Bankrupt You

The most important question to ask yourself before you decide to self-publish is, why am I doing this? Do you just want a book to give your family and friends, or is this a serious career attempt? If it’s the latter, you want to reach as many readers as you can. Ebooks are a cheap, easy route, but if you only publish in electronic format, aren’t you cutting off a huge segment of the market? Not everyone has an eReader, and some industry moguls say they’re a fad that’s already in decline. So you have to consider publishing a physical copy as well, and that’s where you can run into some serious money.

That old saying about not judging a book by its cover sounds great, but it’s human nature to do so. If your book doesn’t look as professional as any you would find in a bookstore, that puts you at a disadvantage. And since not too many people have the training to typeset their own book and design their own cover (although too many try), they have to find someone else.

This is the point when people tell me that companies like CreateSpace and Lulu are a great option for this. But you have to understand, these places are producing covers for thousands of people. Most of them are simple, boilerplate designs that are going to look like everyone else’s. If you truly want something original, something that stands out in that ocean, hire an independent designer.

I’ve met other self-publishers who have spent tens of thousands of dollars just having a book designed, which is, frankly, insane. You have almost no hope of making back that kind of investment, especially your first time out. So set a budget for yourself, and stick to it.

4. The Stigma is Still Just as Bad

I will never, ever forget the first time I told my writer friends I was self-publishing. I can laugh about it now, because the look of horror that spread across their faces was just as bad as if I’d told them I’d tested positive for bubonic plague. I even remember reading an article years ago where one famous author said it was better for writers to try their whole life to get published “legitimately” and fail than to self-pub, a philosophy which still makes me see red.

Self-publishing has certainly come more into the mainstream now. You even have established writers leaving their publishers because the royalties are so much better. Of course, they’re bringing name recognition and an established fan base with them, so that’s not really the same thing. A savvy reader can spot a self-published book a mile away, and they avoid them like, well, like the plague.

And why all the hate? Because self-publishing has always had a reputation for poorly-edited books, and just because the practice is more prevalent now doesn’t mean that’s changed. In fact, it’s undoubtedly worse. It’s up to you to present your best face to the world when you publish your own book, so don’t forget to get it edited (which can cost a fat stack of cash as well).

5. Your Success—or Failure—Will Ultimately Have Little to Do With Your Writing


When you self-publish, you become a business owner as well as a writer. And as such, you have to concern yourself with profits and costs and all the things which a publishing house would normally do for you. How will you market? How will you distribute your eBook to the multiple eReader platforms? Which printer will use the best quality materials for your paper copy (check out this article for a fantastic comparison of the major print-on-demand distributors; I was pleased to learn that mine, Lightning Source, is probably the best)? How will you network with bookstores and venues to get signings and appearances?

Just writing a novel—even if it’s a great one—isn’t enough.

Because anyone can be a self-publisher these days. But it takes an entire range of skills to be a successful one.

- Russel C. Connor, DFWWW member since 2006

You can buy Russell C. Connor’s novels through all major online retailers, or go to if you’re interested in having him produce your book.  Find him on Twitter @russellcconnor.


The DFWWW Book Train

We have a book train here at DFW Writers’ Workshop, and it runs nonstop. There are books rolling out of the station and onto the shelves as we speak, and many more en route.

Here’s the upcoming schedule for everyone who has finished their summer reads and are ready for the next batch of book babies to take home with them…

HaxanNovelMember Kenneth Mark Hoover’s latest novel, Haxan, has been released by ChiZine Publications and Harper Collins. Booklist described it as a “mixture of western and urban fantasy with a cold, moody atmosphere…”

Kenneth was recently interviewed by My Bookish Ways on the heels of Haxan’s release, and it’s a great Q&A for writers and readers alike.


Member Harry Hall’s book, The Pedestriennes, America's Forgotten Superstars, which placed in the 2012 Mayborn Literary Contest, is available for preorder. The book uncovers America’s original pastime before baseball – professional endurance walking – a sport that garnered crowds, media attention, and its fair share of controversy.

In anticipation of the book’s arrival, Dallas Morning News featured an interview with Harry on their runner’s blog.

And finally, though we have some time to wait, member Melissa Lenhardt just sold her mystery, Stillwater, to Skyhorse Publishing.  We look forward to its arrival.

So, there you are.  All aboard and buckle up.  We invite you to join us and read us, because we're certain there's no better book train to be on than ours.

The Book Launch Countdown

one_night_in_sixes_250x384The news is true. Beloved member "Tex" Thompson’s book, One Night in Sixes, has rolled off the Solaris press. We’ve seen it in person, flipped through its pages, admired the cover, and it’s a beautiful thing to behold.

Now it’s your turn to get your hands on Book One of The Children of the Drought Series, and you can do it in style by coming to the official launch. Grab your very own signed copy by stopping off at Barnes & Noble at the Shops at Northeast Mall on Saturday, August 2 at 3:00 PM. There will be snacks, prize giveaways (including a $100 B&N gift card), and an author Q&A.

As icing, prior to main event, Barnes & Noble will host Marvel Day. Bring your costumed kiddos for story time and a parade at 1:00, followed by activities and trivia from 1:30 until Tex takes the stage.

DFWWW will be out in force, and we’re looking forward to seeing ya’ll there.


A Poet Among Us

Del Cain, one of our lifetime members, has been busy lately. Both of his poetry books, Songs on a Prairie Wind and Voices of Christmas are available for purchase. Catch him at a meeting for a signed copy.delgatos

He also got news from Dos Gatos Press that one of his poems, Tableland, will be included in their 2015 Texas Poetry Calendar. This is one of the most impressive and sought after publications for poetry in the state.  We aren't surprised he's one of their chosen.

To top this off, he was recently featured on Blog Talk Radio's IndieReview Behind the Scenes segment.  Catch his podcast HERE.

Finally, we’re told one of his guitars has birthed twin mandolins. We have a suspicion he’s writing a song or two to go along with them, and we couldn't be happier.  Del has a tendency to make some beautiful music.

2014 DFW Teen Writers' Workshop

**UPDATE -- This workshop is FULL.  We are no longer accepting applicants.  Please email us at dfwwritersworkshop(at)hotmail to reserve your space for the next event.**

DFW Writers’ Workshop is very proud to announce the schedule for the 2014 Teen Writer’s Summer Workshop!  The best part of this announcement is….the workshop is completely FREE.

The scheduled events will take place at The Egg & I on Hwy. 26, from 12:30 to 2:30. Below are the dates and the list of speakers, who are all DFWWW members and traditionally published authors.  The sessions will include instruction and critique time.


With registration, teens will get a binder full of helpful advice. At the end of the workshop, an anthology will be created with their work. It will include a short story, excerpt, or poem that is polished during the six-week session. Each student will get a printed copy and may purchase as many additional copies as they’d like.  AND there’s a t-shirt, designed by our very own Sally Hamilton.


To register you must meet these requirements:

    1. Be entering 9th-12th grade.


    1. Be able to commit to at least 3 of the 6 Saturday sessions.


    1. Email your name, age, the dates you expect to attend, and the type of writing you enjoy to the following address: dfwwritersworkshop(at)hotmail. Please make the subject: TEEN WORKSHOP

The schedule is as follows:

July 12 -- The Written World taught by Del Cain (a general overview of fiction, creative non-fiction, poetry, songwriting and screen/playwriting)
July 19 -- The Critique Process taught by Tex Thompson (beginning with her 11th grade first draft through production of her book, One Night in Sixes)
July 26 -- Story Structure taught by Kat Cook (using the hero's journey)
August 2  -- Voice taught by Jenny Martin.
August 9 -- Character Development taught by Rosemary Clement
August 16 -- Publishing taught by A. Lee Martinez (how the publishing world works, different avenues to publication)

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